Save The Date! Accelerated Sale: May 25th, 2011.  Luxury New Construction home in the beautiful Cliff Estates in Wellesley MA. 11,800 SF, with 7 bedrooms, 7 baths- A tremendous opportunity to name your price.  More Information Coming Soon.

Luxury Ocean Front Home, Turks and Caicos Islands, Providenciales

• Originally priced at $6,200,000
• Breathtaking 4 bedroom, 5 bathroom meticulously designed Balinese/Caribbean home.  With a wide open layout, this dream home boasts an infinity pool with stunning views situated on 240 feet of turquoise ocean frontage and a private boat dock.
• MORE INFORMATION COMING SOON

Attention Brokers-  Not that we need to tell you, but real estate is a big industry with tremendous variation.  Quite often real estate properties or seller’s circumstances defy convention and fall “outside the box” of traditional real estate brokerage marketing.

Our best referral sources are brokers who have realized the value of presenting their sellers with alternative marketing strategies by working together with Great Rock towards one common goal – a successful sale.  Below you will see just few of the Brokerage firms who have called us with referring sellers in the last 12 months:

CBRE
Sotheby’s
Grubb & Ellis
Dean and Hamilton
Grace Bay Realty
Metrowest Commercial R.E
Cushman & Wakefield
Coldwell Banker

When people ask us to explain what we do, we tell them Great Rock specializes in “outside the box” real estate sales.
We employ non-traditional marketing techniques to help sellers with non-traditional circumstances.  Primarily we work with:

1.            Sellers who desire an accelerated timeline for the sale of their property
2.            Sellers with unique or hard-to-value assets
3.            Sellers whose property would benefit from a structured sale
Read more below to learn the specific types of situations and properties that are best suited for the Great Rock accelerated marketing process.

1.            When sellers find themselves in situations where they can’t or opt not to wait for the conventional sales process to run its course, we leverage a deadline driven, tightly executed marketing process so the sellers have the assurance that their property will be sold on a specific date within 60-90 days. Examples of some situations are below:

•              Liquidity need
•              Aged Listing
•              Empty nesting
•              Court mandate
•              A professional move
•              Sale of non core asset

2.            The uniqueness of a property can also force the seller into seeking equally unique marketing techniques.  The following types of properties are generally difficult to properly price and have a thin market of buyers.

•              Boarding Schools
•              Marinas
•              Largest house/property in submarket
•              Only contemporary/traditional house in submarket
•              Golf Course
•              Church
•              Commercial building with unique manufacturing component
By deploying an aggressive Marketing & PR plan, we are able to penetrate a market of buyers that might not otherwise be reached through conventional brokerage marketing.  Helping to avoid overpricing and scaring away buyers or under pricing and leaving money on the table, our method allows the market of buyers to determine what they are willing to pay for the asset on the date of the sale.

3.            Certain properties such as large tracts of land which may be parceled, portfolio sales which can be sold individually or in bulk,  or development rights with contingency uncertainties benefit from structured terms to maximize the value of the asset.  By dictating the terms, timing and process, the above mentioned property owners have the luxury of lining up all offers, for all properties, under identical terms on the same date.  This result cannot be achieved through conventional marketing when receiving different offers, from different buyers, with different terms at different times.

So, the next time you find yourself in an outside the box situation, think of Great Rock as your ally and best recourse.

We can co-brand and market the asset along with you or are happy taking traditional referrals.  Your compensation in our process is directly linked to how involved you are.  We understand the relationship with the seller is yours and we’ll we will do everything we can to protect it.  Know you are providing your client a service by advising them on the most appropriate marketing technique to maximize the value of their property.

Deals are happening… but the snow isn’t helping.  The season has been reminiscent of a Memorial Day/Labor Day holiday week during a New England Summer.  The storm has taken people off the grid and has not allowed those “summer vacationers” to get back on track.  The volume of snow is showing its effects in a myriad of ways- With five “snow outs” in New England in the last 45 days, it has been tough to gain any kind of real momentum in finalizing deals.   Red Sox manager  Terry Francona had a great quote when speaking about getting out of the snow and heading down south to Spring Training: “It’s a bit much,’’ Francona said. “The drivers here don’t do good with all four lanes. When it’s down to two, they’re really nasty.’’ It’s been challenging- canceled meetings, more conference calls, casual business attire, stiff backs, working from home- towns are out of money, and there is nowhere to push the snow.

In the last 90 days, the volume of commercial deals we have looked at has dramatically increased.  Sellers considering the Accelerated sales model have fallen in the office, industrial and land sectors.  Sellers seeing strong demand in selling their assets are the well located, good quality tenanted retail and 10+ multi-unit apartment buildings.  Apartment sales are slowly returning to 07’ cap rate levels.  Industrial and class B/C office product in secondary and tertiary markets seem to be working their way through the system as they are the toughest to price with the least amount of absorption.

It should be interesting to see how commercial landlords deal with the snow causing abnormalities in their multi-tenant office product.  With the excess snow removal expenses and the “base years” for operating expenses expected to be significantly higher than in years past, property owners are going to have a tough time realizing any CAM overages in the remaining years of these recently signed leases.

With a number of proposals sitting on their desks, stay tuned to see if the above mentioned secondary and tertiary commercial property owners are willing to accept the recalibration of value caused by the recent economic downturn and “plow” through the current market conditions.

The below links to a great article referencing the author’s projected 9-12 month window to invest before inflation kicks in: Article

It has been well documented that the macro US real estate figures get weighted down by Michigan, California, Arizona, Nevada and Florida.   The luxury residential market in Florida is seeing a difficult time absorbing both condominiums and single family homes.  It seems buyers are waiting for someone to scream that Florida has hit bottom before they justify any moves.  The below article was written surrounding the recent international builders show in Orlando.  A few experts believe the bottoming out will occur this year.  Until that happens, the article references a survey where one-third of home builders believe their new homes have appraised for less than the costs of construction: South Florida Sun-Sentinel

Two-thirds of the sellers we represent are private sellers of premium property who fall within the Great Rock target criteria (their real estate or situation fall outside of the conventional real estate box of marketing),  the other third are sellers who are in “work out” discussions with their lending institution.   When in workout, a bank and the borrower will often find mutually agreeable terms/pricing to settle the loan and sell the asset. As you will see in the below article, banks fear they are leaving money on the table and selling the collateralized asset for under the current fair market value.   When using the accelerated marketing platform, the seller has the comfort of knowing the entire targeted market place of buyers has been made aware of the sale, and will communicate the fair market value at that present time: Boston.Com

Globe Article

Attention Brokers,

Not that we need to tell you, but real estate is a big industry with tremendous variation.  Quite often real estate properties or seller’s circumstances defy convention and fall “outside the box” of traditional real estate brokerage marketing.

Our best referral sources are brokers who have realized the value of presenting their sellers with alternative marketing strategies by working together with Great Rock towards one common goal – a successful sale.  Below you will see just few of the Brokerage firms who have called us with referring sellers in the last 12 months:

CBRE
Sotheby’s
Grubb & Ellis
Dean and Hamilton
Grace Bay Realty
Metrowest Commercial R.E
Cushman & Wakefield
Coldwell Banker

When people ask us to explain what we do, we tell them Great Rock specializes in “outside the box” real estate sales.
We employ non-traditional marketing techniques to help sellers with non-traditional circumstances.  Primarily we work with:

1.            Sellers who desire an accelerated timeline for the sale of their property
2.            Sellers with unique or hard-to-value assets
3.            Sellers whose property would benefit from a structured sale
Read more below to learn the specific types of situations and properties that are best suited for the Great Rock accelerated marketing process.

1.            When sellers find themselves in situations where they can’t or opt not to wait for the conventional sales process to run its course, we leverage a deadline driven, tightly executed marketing process so the sellers have the assurance that their property will be sold on a specific date within 60-90 days. Examples of some situations are below:

•              Liquidity need
•              Aged Listing
•              Empty nesting
•              Court mandate
•              A professional move
•              Sale of non core asset

2.            The uniqueness of a property can also force the seller into seeking equally unique marketing techniques.  The following types of properties are generally difficult to properly price and have a thin market of buyers.

•              Boarding Schools
•              Marinas
•              Largest house/property in submarket
•              Only contemporary/traditional house in submarket
•              Golf Course
•              Church
•              Commercial building with unique manufacturing component
By deploying an aggressive Marketing & PR plan, we are able to penetrate a market of buyers that might not otherwise be reached through conventional brokerage marketing.  Helping to avoid overpricing and scaring away buyers or under pricing and leaving money on the table, our method allows the market of buyers to determine what they are willing to pay for the asset on the date of the sale.

3.            Certain properties such as large tracts of land which may be parceled, portfolio sales which can be sold individually or in bulk,  or development rights with contingency uncertainties benefit from structured terms to maximize the value of the asset.  By dictating the terms, timing and process, the above mentioned property owners have the luxury of lining up all offers, for all properties, under identical terms on the same date.  This result cannot be achieved through conventional marketing when receiving different offers, from different buyers, with different terms at different times.

So, the next time you find yourself in an outside the box situation, think of Great Rock as your ally and best recourse.

We can co-brand and market the asset along with you or are happy taking traditional referrals.  Your compensation in our process is directly linked to how involved you are.  We understand the relationship with the seller is yours and we’ll we will do everything we can to protect it.  Know you are providing your client a service by advising them on the most appropriate marketing technique to maximize the value of their property.

From the Entire Great Rock Team,

Wishing you and your family a Happy Holiday and a New Year filled with good health and prosperity. We look forward to working with you in some capacity in 2011.

Great Rock Real Estate has a number of Accelerated Sales and Auctions that will be brought to the market in 2011. As we continue to communicate our platform to the marketplace, we are seeing a steady stream of sellers of premium real estate who are considering the accelerated method of sale. If you or someone that you know is interested in joining our team, please read the job description below:

Great Rock Real Estate is looking for a professional with a desire to expand their real estate knowledge in the fast growing accelerated marketing arena. Applicants should have a minimum of 2 years real estate experience, strong industry recommendations and the ability to learn in a very complex real estate environment. The ideal candidate will find themselves in a fast paced, high energy environment, which would leverage their interpersonal, strategic and creative skill sets. Candidates will assist the team in executing its current Accelerated Sales, while also canvassing for new opportunities. Should you have an interest in joining the Great Rock team, please email your resume to Jeremy Freid at jfreid@GreatRock.com

About Great Rock:
Great Rock Real Estate is a National real estate marketing firm selling high quality real estate across all asset classes in an accelerated timeframe. Specializing in selling choice assets, Great Rock is extremely selective in both the clients and the properties it elects to market only representing realistic property owners. Great Rock’s proprietary execution process is unmatched and consistently facilitates successful sales on favorable terms within an accelerated time frame.

Headquartered in New England, with project managers located in each region nationally, Great Rock’s team is led by Principal Jeremy Freid and Principal Auctioneer Bruce Sayre. Bolstering Great Rock’s premium accelerated real estate marketing brand, Jeremy and Bruce leverage their extensive experience from Chicago based, Sheldon Good & Company, who for many years, was the largest real estate auction provider in the country.
Great Rock’s team of real estate professionals leverage their deal making skills and marketing savvy to tackle the most complicated real estate transactions. The firms corporate, institutional and agency clients benefit from the increased exposure and diverse market expertise that comes with Great Rock’s national network of skilled project managers. affiliated accelerated real estate marketing firms who carry out the proven accelerated real estate marketing execution process throughout The United States, Canada and the Caribbean.
For more information, please visit www.GreatRock.com