Attention Brokers,
Not that we need to tell you, but real estate is a big industry with tremendous variation. Quite often real estate properties or seller’s circumstances defy convention and fall “outside the box” of traditional real estate brokerage marketing.
Our best referral sources are brokers who have realized the value of presenting their sellers with alternative marketing strategies by working together with Great Rock towards one common goal – a successful sale. Below you will see just few of the Brokerage firms who have called us with referring sellers in the last 12 months:
CBRE
Sotheby’s
Grubb & Ellis
Dean and Hamilton
Grace Bay Realty
Metrowest Commercial R.E
Cushman & Wakefield
Coldwell Banker
When people ask us to explain what we do, we tell them Great Rock specializes in “outside the box” real estate sales.
We employ non-traditional marketing techniques to help sellers with non-traditional circumstances. Primarily we work with:
1. Sellers who desire an accelerated timeline for the sale of their property
2. Sellers with unique or hard-to-value assets
3. Sellers whose property would benefit from a structured sale
Read more below to learn the specific types of situations and properties that are best suited for the Great Rock accelerated marketing process.
1. When sellers find themselves in situations where they can’t or opt not to wait for the conventional sales process to run its course, we leverage a deadline driven, tightly executed marketing process so the sellers have the assurance that their property will be sold on a specific date within 60-90 days. Examples of some situations are below:
• Liquidity need
• Aged Listing
• Empty nesting
• Court mandate
• A professional move
• Sale of non core asset
2. The uniqueness of a property can also force the seller into seeking equally unique marketing techniques. The following types of properties are generally difficult to properly price and have a thin market of buyers.
• Boarding Schools
• Marinas
• Largest house/property in submarket
• Only contemporary/traditional house in submarket
• Golf Course
• Church
• Commercial building with unique manufacturing component
By deploying an aggressive Marketing & PR plan, we are able to penetrate a market of buyers that might not otherwise be reached through conventional brokerage marketing. Helping to avoid overpricing and scaring away buyers or under pricing and leaving money on the table, our method allows the market of buyers to determine what they are willing to pay for the asset on the date of the sale.
3. Certain properties such as large tracts of land which may be parceled, portfolio sales which can be sold individually or in bulk, or development rights with contingency uncertainties benefit from structured terms to maximize the value of the asset. By dictating the terms, timing and process, the above mentioned property owners have the luxury of lining up all offers, for all properties, under identical terms on the same date. This result cannot be achieved through conventional marketing when receiving different offers, from different buyers, with different terms at different times.
So, the next time you find yourself in an outside the box situation, think of Great Rock as your ally and best recourse.
We can co-brand and market the asset along with you or are happy taking traditional referrals. Your compensation in our process is directly linked to how involved you are. We understand the relationship with the seller is yours and we’ll we will do everything we can to protect it. Know you are providing your client a service by advising them on the most appropriate marketing technique to maximize the value of their property.